Tuesday, December 14, 2004
Give him a Hummer for Christmas
There are a few celebrity endorsement trends that I've chosen to ignore. Jessica Simpson's edible perfume, Carmen Electra's strippercise DVDs...I've even tolerated SJP hawking for the Gap. But it's Christmas and the advertising is a bit un-ignorable.
In the car on the way home from the airport on Sunday...we're in the cab, an ad comes on the radio for the Bay: "This Christmas, give him the gift he really wants. Hummer. A fresh and exhilarating burst of freshness."
What?! No! I have no idea how anyone can advertise "Hummer for men" with a straight face. I can imagine the jokes in the marketing meeting. This is no femenist rant about inappropriate advertising blah blah blah. It's the whole Hummer thing. What are guys supposed to smell like? Roadrage? Dumb.
Spirit by Antonio Banderas? Trump by Donald Trump? Obvious grab for Christmas spending. What to buy for the man for whom you have no idea what to buy. I just hope people don't actually get this crap under their tree.